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GMC Branding

When GMC adopted the new brand campaign of 'Like a Pro,'  I was charged with creating a new look-and-feel and style guide based on the new campaign direction. This style guide is now shared across GM & with all partner agencies to ensure a consistent look across all touchpoints.

 The new look relies heavily on a new photographic approach focusing on natural shots, symmetrical compositions  &  an overall sense of humanity.

The new look relies heavily on a new photographic approach focusing on natural shots, symmetrical compositions & an overall sense of humanity.

   We also created a bold new graphic language that pays homage to the classic brand.

We also created a bold new graphic language that pays homage to the classic brand.

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   And pulling this new photographic style and graphic language together for the multitude of executions.

And pulling this new photographic style and graphic language together for the multitude of executions.

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