As a title sponsor of the 2026 FIFA World Cup, McDonald’s brought back the fan-favorite collectible cups featuring some of Football’s biggest stars past and present.
The McDonald’s App served as the primary destination for discovering the promotion, exploring the collection, and redeeming offers.
Rewards experiences and promotional messaging encouraged fans to return throughout the campaign.
The McDonald's FIFA World Cup 26 collectible cups feature nine figures including soccer stars like Christian Pulisic, David Beckham, Lamine Yamal, and Ronaldinho.
Social content extended the campaign with assets celebrating the meal, collectible cups, and tournament moments.
CRM experiences—including email and push notifications—kept the promotion top of mind from kickoff through the final match.
Custom illustrated logos were created for each featured player.
The campaign also featured a limited-edition KidSuper collaboration, bringing football-inspired apparel into the McDonald’s experience.
Working with Colm Dillane, the collaboration featured branded football-inspired pieces like custom Grimace soccer jerseys alongside collectible meals to drive fan engagement.
We also partnered with FIFA Rivals allowing fans to redeem McDonald's App points for exclusive digital reward bundles.
Social content extended the campaign with assets celebrating the meal, the players, collectible cups, and tournament moments.
A connected digital campaign spanning app, CRM, social, gaming, and promotional experiences for football fans around the world.